Newsroom
2010 CMO Spotlight Forum: Retail and Consumer Goods & Services April 29, 2010 Jan-Patrick Schmitz President & CEO Montblanc North America Interviewed by: Jennifer Rooney Editor of CMO Strategy and Talentworks Advertising Age [Jennifer Rooney]:...
Newsroom
On August 7, 2008, I sat down with Charles Dubow of Businessweek to discuss as part of the Luxury Leaders series, the challenges and rewards of turning the Montblanc, the famous penmaker into a luxury company.
Newsroom
On May 21, 2009, I had the opportunity to meet with Greg Furman, Founder & Chairman of The Luxury Marketing Council, to discuss the brand strategy of Montblanc. The brand was establised in 1906 as a writing instrument maker and became in particular over the past...
